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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Internets, Intranets, and Extranets: New Waves in Channel Surfing

Internets, Intranets, and Extranets: New Waves in Channel Surfing

Paperback

Series: Journal of Marketing Channels Monographic Separates

MarketingGeneral Computers

ISBN10: 0789020114
ISBN13: 9780789020116
Publisher: CRC Press
Published: Dec 30 2002
Pages: 141
Weight: 0.41
Height: 0.32 Width: 5.83 Depth: 8.27
Language: English
Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptive--and prescriptive--insights into the complex network of virtual links between people and places. The book looks at the death of distance from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.

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