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The Internationalization of US Franchising Systems

The Internationalization of US Franchising Systems

Paperback

Series: Transnational Business and Corporate Culture

Management

ISBN10: 1138973114
ISBN13: 9781138973114
Publisher: Routledge
Published: Feb 29 2016
Pages: 112
Weight: 0.30
Height: 0.23 Width: 5.50 Depth: 8.50
Language: English
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.

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