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Internationalization of Sport Events Through Branding Opportunities

Internationalization of Sport Events Through Branding Opportunities

Paperback

Business GeneralMarketingSports General

ISBN13: 9798369349892
Publisher: IGI Global
Published: Oct 23 2024
Pages: 418
Weight: 1.59
Height: 0.85 Width: 7.00 Depth: 10.00
Language: English
Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more.

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Singh Rai, Jaskirat

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Marketing