Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Swan, K. Scott
Zou, Shaoming

Hardcover

Series: Advances in International Marketing, Book 23

Marketing

ISBN10: 1781900167
ISBN13: 9781781900161
Publisher: Emerald Pub Ltd
Published: Sep 5 2012
Pages: 350
Weight: 1.40
Height: 1.00 Width: 6.20 Depth: 9.30
Language: English
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas.

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