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Interactive Decision AIDS: Effects on Consumers, Retailers, and Manufacturers

Interactive Decision AIDS: Effects on Consumers, Retailers, and Manufacturers

Paperback

Series: Marken- Und Produktmanagement

MarketingShakespeare

ISBN10: 3824480204
ISBN13: 9783824480203
Publisher: Springer Nature
Published: Dec 12 2003
Pages: 138
Weight: 0.44
Height: 0.34 Width: 5.83 Depth: 8.27
Language: English
Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.

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