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612-822-4611
Inter-Organizational Trust for Business-To-Business E-Commerce

Inter-Organizational Trust for Business-To-Business E-Commerce

Hardcover

Business GeneralMarketing

ISBN10: 1931777756
ISBN13: 9781931777759
Publisher: Igi Global Scientific Publishing
Published: Jan 1 2003
Pages: 224
Weight: 0.90
Height: 0.53 Width: 7.00 Depth: 10.00
Language: English
Internet use for business-to-business e-commerce is expected to grow at spectacular rates. Many experts feel that perceived lack of trust in e-commerce transactions on the Internet has contributed to the slow adoption of e-commerce in the recent past. This book provides an avenue for managers and researchers to explore, examine and describe interorganizaitonal trust relationships in e-commerce participation. With the identification of trust behaviours in business relationships this will increase the awareness of e-commerce participants, who can then examine their own and their trading partners' trust behaviours.

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