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Inter-Organizational Culture: Linking Relationship Marketing with Organizational Behavior
Hardcover
ISBN13: 9783030003913
Publisher: Palgrave Pivot
Published: Dec 29 2018
Pages: 105
Weight: 0.65
Height: 0.31 Width: 5.83 Depth: 8.27
Language: English
1. Chapter 1 Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective
1.1 Relationship Marketing and Organizational Culture: Key aspects and findings
1.2 The inter-organizational perspective of organizational culture
2. Chapter 2 Inter-organizational Culture and the Cultural Perspectives
2.1 Perspectives of Integration and Differentiation of Suppliers and Customers
2.2 Perspective of Fragmentation inside Supplier and Customer
2.3 Perspective of Fragmentation originating Inter-organizational Culture
3. Chapter 3 Development of Inter-organizational Culture: The Elements
3.1 Initial Elements
3.2 Intermediate Elements
3.3 Resultant Elements
3.4 Weakening Elements
3.5 Context related to Inter-organizational Culture
4. Chapter 4 Promoting an Inter-Organizational Culture
4.1 Role of Structure, Resources and Processes
4.2 Role of Leadership and Boundary Spanners
4.3 The Importance of Learning and Trust
4.4 The dark side of Inter-Organizational Culture
Chapter 5 Conclusion
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