Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Integration of location based services into the social CRM strategy: How can Foursquare be used as a CRM tool throughout the customer relationship lif

Integration of location based services into the social CRM strategy: How can Foursquare be used as a CRM tool throughout the customer relationship lif

Roggenkamp, Annelie

Paperback

ManagementMarketing

ISBN10: 3656435146
ISBN13: 9783656435143
Publisher: Grin Verlag
Published: Jun 10 2013
Pages: 206
Weight: 0.61
Height: 0.47 Width: 5.83 Depth: 8.27
Language: English
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on CRM and carefully scrutinizing the mobile application and its functions, the author aims at investigating how Foursquare can be used as a CRM tool throughout the customer relationship life-cycle. Since large companies managing renowned brands usually have more sophisticated tools to enforce their CRM strategy, this thesis is less concerned with those large enterprises, but rather focuses on small, local businesses that decide to enter the realm of customer relationship management.

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