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An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781032872438
Publisher: Routledge
Published: Feb 26 2027
Pages: 191
Weight: 1.04
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation.
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