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Innovation, Sustainability and Management in Motorsports: The Case of Formula E
Hardcover
ISBN13: 9783030742201
Publisher: Palgrave Macmillan
Published: May 19 2021
Pages: 140
Weight: 0.74
Height: 0.38 Width: 5.83 Depth: 8.27
Language: English
Chapter 1. Introduction
In the introductory chapter the rationale for the book is presented and the theoretical requirements for us to claim to have created a model of sports management innovation are discussed.
Chapter 2. Social innovation
This chapter explore Formula E's gender equality efforts as a form of social innovation, that is, when organizations and individuals are contributing to society in a positive way through sport.
Chapter 3. Technological innovation
This chapter explore Formula E's technological innovations, most notably the use of motorsport to reposition the technical opportunities and limits of the electric car in society.
Chapter 4. Commercial innovation
This chapter examine how Formula E's 'creolized' view on the sport consumer represent a specific kind of commercial innovation, which relates to the way sport products and processes are marketed.
Chapter 5. Community-based innovation
This chapter examine Formula E's 'empowering communities' actions and thus focus on community-based innovation, which happens when sports organizations partner local community groups to encourage working towards a common goal.
Chapter 6. Organizational innovation
This chapter explore how Formula E had to innovate organizationally and collaborate in new ways with multiple stakeholders to establish a global championship based on temporary racetracks in urban areas.
Chapter 7. Rethinking sport management innovation
This chapter combines theoretical discussions with contextual reflections and empirical examples from the previous chapters to outline a model of sport management innovation.
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