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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Innovation Offshoring: From Cost to Growth: Analysis of Innovation Offshoring Strategies with Evidence from European Sponsors and Asian Contract Resea

Innovation Offshoring: From Cost to Growth: Analysis of Innovation Offshoring Strategies with Evidence from European Sponsors and Asian Contract Resea

Paperback

Series: Schriften Zum Europäischen Management

Business GeneralManagement

ISBN10: 3834914479
ISBN13: 9783834914477
Publisher: Gabler Verlag
Published: Jan 15 2009
Pages: 346
Weight: 0.97
Height: 0.76 Width: 5.83 Depth: 8.27
Language: English
In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects - from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring.

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