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Innovation in Marketing

Innovation in Marketing

Hardcover

Business GeneralManagementMarketing

ISBN10: 1138441074
ISBN13: 9781138441071
Publisher: Routledge
Published: Jul 28 2017
Pages: 240
Weight: 1.14
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

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