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Influencer: Communication for Leaders in the Digital Age
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Business GeneralManagementChristian Living
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ISBN13: 9781641424240
Publisher: Daisypress
Published: Jun 26 2023
Pages: 249
Language: English
This is an invitation, including a wake-up call, to rethink the power of conscious and positive influence. Influence is not an exclusive profession of the so-called influencers, content creators of social networks, which companies seek to market their products. Just as conscious leadership seeks to focus more on people than on results, on the who rather than on the how, now we must aim towards a conscious influence, focused on adding value, under this premise: It is about them, not about you. Conscious influence is aimed at influencing through purposeful communication, aimed at transforming, inspiring and motivating change and the continuous development of people. Not to be swept away by the overwhelming trend of decadent communication that gives the power of influence to:
- People who only love themselves and money
- Pretentious, arrogant, daring, ungrateful leaders, without faith and without love
- Implacable, those who like to practice bullying - harassment - and slander
- Those who do not have self-control or emotional intelligence
- Someone aggressive, not loyal, or prudent
- Proud and lovers of their pleasures and vices more than God himself.
The why of your message should be the beginning, the thread, and the closure of everything you say and publish. To achieve this, you must ask yourself these questions: what do I want to say? Why do I want to say it? And... most importantly: what do I want to say it for? All this and more awaits you with INFLUENCER: Communication for Leaders in the Digital Age.
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