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Inclusive Place Branding: Critical Perspectives on Theory and Practice
Paperback
Series: Routledge Studies in Critical Marketing
EconomicsMarketingTravel General
ISBN13: 9780367877316
Publisher: Routledge
Published: Dec 12 2019
Pages: 196
Weight: 0.69
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored
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