• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Inclusive Branding: The Why and How of a Holistic Approach to Brands

Inclusive Branding: The Why and How of a Holistic Approach to Brands

Paperback

ManagementMarketing

ISBN10: 1349430153
ISBN13: 9781349430154
Publisher: Palgrave
Published: Jan 1 2002
Pages: 210
Weight: 0.65
Height: 0.52 Width: 5.50 Depth: 8.50
Language: English
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

Also in

Marketing