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Improving the Performance of Sponsorship
Paperback
ISBN13: 9780415637893
Publisher: Routledge
Published: Jul 7 2015
Pages: 350
Weight: 1.15
Height: 1.00 Width: 6.10 Depth: 9.10
Language: English
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.
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