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The Impossible Advantage
Hardcover
ISBN13: 9780470717127
Publisher: Wiley
Published: Feb 24 2009
Pages: 224
Weight: 1.00
Height: 1.00 Width: 6.20 Depth: 9.00
Language: English
This book:
- Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
- Explains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
- Shows you that you can become a ′game changer′ and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is.
- Introduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector.
For more information on The Impossible Advantage, go to the official website: http: //www.impossible-advantage.com
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