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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Bucur-Teodorescu, Ioana

Paperback

Series: Sustainable Management, Wertschöpfung Und Effizienz

Business GeneralMarketing

ISBN10: 3658329645
ISBN13: 9783658329648
Publisher: Springer Gabler
Published: Feb 26 2021
Pages: 247
Weight: 0.72
Height: 0.57 Width: 5.83 Depth: 8.27
Language: English
The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

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