Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The impact of social media on companies' online reputation

The impact of social media on companies' online reputation

Haddar, Mohamed Amine

Paperback

Management

ISBN10: 6209890954
ISBN13: 9786209890956
Publisher: Our Knowledge Publishing
Published: Mar 29 2026
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
In the current economic climate, companies are recognizing that their intangible assets represent a more decisive competitive advantage than their tangible assets. Reputation has become a major investment for organizations. As a fundamental strategic resource, it provides significant competitive advantages. Companies with a good reputation develop strong customer commitment, generate positive word-of-mouth and facilitate expansion. It's a resource that enhances brand awareness and generates significant profits. Conversely, a compromised reputation threatens a company's business and sales.Over the past decade or so, digital social networks have turned the rules of the marketplace on their head. The speed with which information is disseminated on these platforms exceeds that of traditional media, giving rise to the concept of e-reputation. This new form of reputation combines identity, notoriety and the Internet dimension, with its constraints of real-time dissemination.

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