• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Impact and Role of Market Research in New Product Launch Process

Impact and Role of Market Research in New Product Launch Process

Paperback

ManagementMarketing

ISBN10: 3656295840
ISBN13: 9783656295846
Publisher: Grin Verlag
Published: Oct 28 2012
Pages: 22
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Essay from the year 2012 in the subject Business economics - Market research, Prifysgol Cymru University of Wales, course: Marketing Managment, language: English, abstract: This essay explains the stages of new product launch from the idea generation to the commercialization and examines the impact and role of marketing research in this process. The study identifies the factors that affect new product success and failure by giving examples from market tops and market flops and evaluation criteria were developed to search for the answer of the question why they succeeded or failed. Hypotheses were generated for the new product failures despite market research support as well.

Also from

Yuece, Ilhan

Also in

Marketing