Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Identity: For people who've got lost in trauma, addiction and obsessive and compulsive behaviours

Identity: For people who've got lost in trauma, addiction and obsessive and compulsive behaviours

Baichoo, Paul

Paperback

Addiction & RecoverySelf-Help

ISBN13: 9798184702841
Publisher: Independently Published
Published: Jun 28 2026
Pages: 80
Weight: 0.24
Height: 0.21 Width: 6.00 Depth: 9.00
Language: English
Identity is Paul Baichoo's eighth book. After 'The Shittier The Root, The More Beautiful The Lotus Flower' Identity goes deeper into the collage of additions, cultural, societal, parental voices which make us believe are our identity. The cracks begin to show and the things we believe about ourselves begin to feel fraudulent, imposter syndrome sets in and we fall for one of the biggest scams of modern life, the idea that we are not enough, that it's safer and easier to perform being enough than figure out what 'enough' is. In this edition, Paul strips away the ideas and illusions which hold us back from being ourselves openly and courageously. He relentlessly pulls apart social media, advertising, the insidious voices of authority which tell us we must perform and be something, and that if we don't measure up, we will not be acceptable to the society we crave validation from. In short, Paul Baichoo releases you from the race and says pop the kettle on, put your feet up and do what makes you happy, the you that doesn't need to be anything to anyone for any reason whatsoever. This book is like his other non-fiction books, it is a hand on your heart and a hand on your shoulder saying - You are not alone, you're not crazy, but the world is, so you might as well have a laugh and let go of the need to please.

Identity is a book about the quiet, lifelong work of becoming who we truly are. In a world of curated personas, fractured attention, and the pressure to perform a self that feels increasingly distant, Identity offers a clear, human, and deeply honest exploration of what it means to reclaim our inner life. Drawing from psychology, myth, trauma, neurodiversity, and the ancient rhythm of lived experience, Paul traces the journey from the inherited self to the chosen self-from the masks we wear to the deeper truth that waits beneath them. This is a book about shadow and healing, about the stories that shape us, and the courage required to step out of old patterns and into a more authentic way of being. Identity is both a mirror and a companion: a guide for anyone who has ever felt lost in who they are, and a reminder that becoming ourselves is not a destination but a practice-one rooted in honesty, connection, and the quiet bravery of beginning again.

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