Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
I Changed My Mind

I Changed My Mind

Lenart, Annika

Paperback

Marketing

ISBN10: 3639162544
ISBN13: 9783639162547
Publisher: Blues Kids Of Amer
Published: Jun 10 2009
Pages: 120
Weight: 0.41
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
I Changed My Mind I changed my mind is a case study aimed at investigating backward chain management. Returns are often interpreted as negative occurrences and can be seen as the last block in a supply chain. However, this study illustrates is that returns are a great source for customer profiling and can lead to an increase in market shares if managed correctly. This research focuses on getting a better understanding of the dissatisfied customer's actions to be able to prevent product returns. Investigations are also made concerning the internal processes on how product returns are managed. In this case; how processes can be improved to lower costs at the case company; Alfa. Enjoy your reading and see how your company can prevent your customers from changing their minds.

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