Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How to Sell Dreams -

How to Sell Dreams -

Glaser, Rebecca Elena

Paperback

Marketing

ISBN10: 3639258517
ISBN13: 9783639258516
Publisher: Blues Kids Of Amer
Published: May 12 2010
Pages: 88
Weight: 0.31
Height: 0.21 Width: 6.00 Depth: 9.00
Language: English
Brand managers are challenged everday to keep up with the consumers' needs. This is especially true for such a demanding clientele as the luxury brand customers. This book examines the characteristics and marketing principles regarding the management of luxury brands. Since the sector of luxury goods ranges from cars, to food and furniture, the book focuses on the textile sector of the luxury market. The goal is to outline special characteristics and dynamics in the fashion industry and to develop practical implications for the strategic management of luxury fashion brands. Current changes in society, socio- and psycho-economic approaches as well as special features of the luxury textile industry provide a basis for the developed guidelines. The implications are shown by the six Ps in Marketing - Product, Price, Place, Promotion, People and Positioning.

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