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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How Strategic Communication Shapes Value and Innovation in Society

How Strategic Communication Shapes Value and Innovation in Society

Hardcover

Series: Advances in Public Relations and Communication Management, Book 2

Business GeneralManagementMarketing

ISBN10: 1787147177
ISBN13: 9781787147171
Publisher: Emerald Pub Ltd
Published: Nov 3 2017
Pages: 208
Weight: 0.88
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.

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