Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How Customers Buy...& Why They Don't: Mapping and Managing the Buying Journey DNA

How Customers Buy...& Why They Don't: Mapping and Managing the Buying Journey DNA

Lewis, Martyn R.

Hardcover

Business GeneralManagement

Currently unavailable to order

ISBN10: 1635765145
ISBN13: 9781635765144
Publisher: Radius Book Group
Published: Aug 15 2018
Pages: 352
Weight: 1.40
Height: 1.20 Width: 6.20 Depth: 9.10
Language: English
In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy...And Why They Don't offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.

Also in

Management

View All