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Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion

Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion

Hardcover

Series: European Marketing Academy Insights, Book 1

ManagementMarketingGeneral Psychology

Currently unavailable to order

ISBN10: 3032216702
ISBN13: 9783032216700
Publisher: Springer
Published: Jun 2 2026
Pages: 328
Weight: 1.42
Height: 0.88 Width: 6.51 Depth: 9.24
Language: English
This is the inaugural volume of the book series European Marketing Academy Insights, a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed through a rigorous two-stage review process, and presents high-impact contributions under the theme Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion. Produced for both academic and practitioner audiences, it features dual abstracts, interdisciplinary perspectives, and a focus on behavior change and real-world relevance. The series reflects EMAC's commitment to global scholarly exchange and inclusivity. This first volume sets a new standard for conference-based publications, offering advanced insights into marketing technologies, customer understanding, and strategic innovation. It is a collaborative effort by leading scholars across Europe, with editorial oversight by the EMAC Insights Book Series Board.

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