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How to Discover Customer Value? Tools to Grow Your Business

How to Discover Customer Value? Tools to Grow Your Business

Paperback

Management

ISBN10: 9355200072
ISBN13: 9789355200075
Publisher: Rupa Publications India
Published: Oct 10 2021
Pages: 264
Weight: 0.67
Height: 0.60 Width: 5.25 Depth: 8.00
Language: English
Introducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure. This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, andays down the Value Discovery Process. Written in a simple, easy-to-understandanguage, the book addresses two basic questions: Where does customer value reside and how does one find it?

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Parthasarathy, S.

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Management