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How to Conduct Your Own Survey

How to Conduct Your Own Survey

Paperback

Business GeneralManagementGeneral Sociology

Publisher Price: $30.00

ISBN10: 0471012734
ISBN13: 9780471012733
Publisher: Wiley
Published: Dec 13 1994
Pages: 256
Weight: 1.08
Height: 0.75 Width: 7.52 Depth: 9.26
Language: English
A nuts-and-bolts guide to conducting your own professional-qualitysurveys without paying professional fees. How can you gauge publicsupport for a cause or test the market for a product or service?What are the best methods for validating opinions for use in apaper or dissertation? A well-documented survey is the answer. Butwhat if you don't have thousands of dollars to commission one? Noproblem. How to Conduct Your Own Survey gives you everything youneed to do it yourself! Without any prior training, you can learnexpert techniques for conducting accurate, low-cost surveys. Instep-by-step, down-to-earth language, Priscilla Salant and Don A.Dillman give you the tools you need to:

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