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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Paperback

Business GeneralManagementMarketing

ISBN10: 1349306363
ISBN13: 9781349306367
Publisher: Springer Nature
Published: Dec 15 2008
Pages: 202
Weight: 0.68
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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