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Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag
Paperback
Business GeneralManagementGeneral Science
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ISBN13: 9781774634622
Publisher: Apple Academic Press
Published: Mar 31 2021
Pages: 722
Language: English
Grouped by general topic, this collection of the best Sales Clinic columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today's reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.
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