Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Holistic Approaches to Brand Culture and Communication Across Industries

Holistic Approaches to Brand Culture and Communication Across Industries

Biswal, Santosh Kumar
Ramesh, M. Anil
Dasgupta, Sabyasachi

Hardcover

AccountingInvesting & FinanceMarketing

ISBN10: 1522531505
ISBN13: 9781522531500
Publisher: Igi Global Scientific Publishing
Published: Dec 15 2017
Pages: 325
Weight: 1.66
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

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