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Hitmakers: How Brands Influence Culture
Hardcover
AccountingInvesting & FinanceMarketing
ISBN13: 9781032878713
Publisher: Routledge
Published: Dec 13 2024
Pages: 220
Weight: 1.08
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
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