Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Bogueva, Diana
Marinova, Dora
Raphaely, Talia

Hardcover

MarketingAgricultureGeneral Computers

Publisher Price: $325.00

ISBN10: 1522547576
ISBN13: 9781522547570
Publisher: Business Science Reference
Published: Mar 2 2018
Pages: 400
Weight: 3.10
Height: 1.06 Width: 8.50 Depth: 11.00
Language: English
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience's reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Also in

Marketing

View All