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Handbook of Research on Mobile Marketing Managent

Handbook of Research on Mobile Marketing Managent

Hardcover

Series: Advances in E-Business Research Series (Aebr) Book

ManagementMarketingNetworking

ISBN10: 1605660744
ISBN13: 9781605660745
Publisher: Igi Global Scientific Publishing
Published: Nov 30 2009
Pages: 584
Weight: 4.30
Height: 1.60 Width: 8.60 Depth: 11.20
Language: English
The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.

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