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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Hardcover

Business GeneralInvesting & FinanceMarketing

ISBN10: 1466658800
ISBN13: 9781466658806
Publisher: Igi Global Scientific Publishing
Published: Mar 31 2014
Pages: 668
Weight: 4.02
Height: 1.44 Width: 8.50 Depth: 11.00
Language: English
This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior--

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