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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Hardcover

Business GeneralMarketingTravel General

ISBN10: 1138834874
ISBN13: 9781138834873
Publisher: Routledge
Published: Dec 1 2014
Pages: 376
Weight: 1.40
Height: 1.00 Width: 6.30 Depth: 9.20
Language: English
The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.

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