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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Grand Brand Rajini: Brand Management the Rajinikanth Way

Grand Brand Rajini: Brand Management the Rajinikanth Way

Paperback

Business GeneralManagementMarketing

ISBN10: 8129120593
ISBN13: 9788129120595
Publisher: Rupa Publications India
Published: Nov 15 2012
Pages: 144
Weight: 0.36
Height: 0.34 Width: 5.06 Depth: 7.81
Language: English
Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful brand.

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