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Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy
Paperback
Publisher Price: $20.00
ISBN13: 9781613630884
Publisher: Wharton School Pr
Published: May 8 2018
Pages: 140
Weight: 0.35
Height: 0.30 Width: 5.40 Depth: 8.40
Language: English
800-CEO-READ BESTSELLER
Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is mandatory reading for the CEOs and boards of all public companies, according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy. Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices.--Kirkus Reviews A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year ... this book is for you.--Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.
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