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Global Marketing
Paperback
ISBN13: 9780367694128
Publisher: Routledge
Published: Sep 30 2021
Pages: 544
Weight: 3.76
Height: 1.55 Width: 8.25 Depth: 11.00
Language: English
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.
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