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Global Marketing Management

Global Marketing Management

Hardcover

MarketingGeneral Education

ISBN10: 0136157394
ISBN13: 9780136157397
Publisher: Pearson
Published: Apr 15 2013
Pages: 480
Weight: 2.45
Height: 1.20 Width: 8.30 Depth: 10.10
Language: English
The leading MBA text in international marketing-with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

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Marketing