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Global Account Management: Creating Value
Hardcover
ISBN13: 9780470848920
Publisher: Wiley
Published: Aug 8 2003
Pages: 272
Weight: 1.17
Height: 0.81 Width: 6.00 Depth: 9.42
Language: English
Global Account Management deckt alle wesentliche Aspekte dieses Themenbereichs ab (Planungsprozess, Kundenauswahl, Teamaufbau, Topmanagement-Unterstützung, globale IT-Anforderungen, Vergütungsstrukturen etc.) und stützt sich dabei auf Interviews mit herausragenden Global Account Managern führender Unternehmen wie IBM, Cable & Wireless, Siemens, HP, Guinness, Cisco und Procter & Gamble.
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