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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

Hardcover

Series: Jossey-Bass Leadership, Book 179

Management

Publisher Price: $29.95

ISBN10: 0470276878
ISBN13: 9780470276877
Publisher: Jossey-Bass
Published: May 1 2008
Pages: 256
Weight: 0.97
Height: 0.94 Width: 6.39 Depth: 9.02
Language: English
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

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Management