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Gabler Lexikon Werbung
Paperback
ISBN13: 9783322828576
Publisher: Gabler Verlag
Published: Dec 25 2011
Pages: 477
Weight: 1.70
Height: 0.98 Width: 6.69 Depth: 9.61
Language: German
Mit dem Gabler Lexikon Werbung können Werbetreibende in Unternehmen und Werbeschaffende in Agenturen ihre Arbeit entscheidend verbessern. Mit einem breiten Überblick über Werbemanagement, Werbeformen und Werbewirkungen bietet dieses Nachschlagewerk alles, was man über Werbung wissen muss - von A wie Anzeige bis Z wie Zielgruppe.
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