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Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes
Paperback
AccountingBusiness GeneralMarketing
ISBN13: 9780618104680
Publisher: Harper Business
Published: Oct 26 2001
Pages: 224
Weight: 0.61
Height: 0.57 Width: 6.00 Depth: 9.00
Language: English
As no other book has done before, GUERILLA CREATIVITY shows how even someone who doesn't consider himself creative can make memes that work. Using a variety of examples of memes both good and bad, Levinson guides readers step by step through the process of fashioning marketing materials that result in increased sales, savings, market share, and profits. Along the way he reveals the fifty reasons people buy things, the ten biggest marketing myths, ways to make your message instill hope, surprise, and urgency, and many more wise, surprising notions that readers can readily translate into profits.
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