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Guanxi and Business Strategy: Theory and Implications for Multinational Companies in China
Paperback
Series: Contributions to Management Science
Business GeneralManagementGeneral Sociology
ISBN13: 9783790819557
Publisher: Physica-Verlag
Published: May 18 2007
Pages: 226
Weight: 0.83
Height: 0.56 Width: 6.24 Depth: 9.19
Language: English
This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.
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