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GREAT Sales Coaching Unleashing Your Retail Team's Potential
Paperback
ISBN13: 9780971973152
Publisher: Disqualified and Unqualified
Published: Oct 1 2025
Pages: 172
Weight: 0.52
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
In today's retail world, products, prices, and promotions can be matched by any competitor. The true differentiator is your people.
GREAT Sales Coaching: Unleashing Your Retail Team's Potential reveals how to transform ordinary associates into extraordinary performers through a proven five-step coaching framework.
Drawing on insights from psychology, neuroscience, and decades of hands-on retail experience, Dr. Matthew Hudson introduces the GREAT framework:
- Get Ready (Prepare)
- Reveal through demonstration (Demonstrate)
- Engage through practice (Have Them Do It)
- Affirm and encourage (Keep It Positive)
- Track progress (Follow Up)
Packed with examples, practical strategies, and advanced techniques, this book equips retail leaders at every level to move beyond managing tasks to coaching for transformation. Whether you're leading a single store or shaping the culture of an entire organization, this roadmap shows you how to unlock hidden potential, boost customer loyalty, and drive sustainable sales growth.
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