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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Growth Drivers

Growth Drivers

Hardcover

Marketing

ISBN10: 1119953316
ISBN13: 9781119953319
Publisher: John Wiley & Sons
Published: Dec 5 2011
Pages: 320
Weight: 1.25
Height: 1.00 Width: 6.20 Depth: 9.10
Language: English
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

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