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Greenwashing Practices in Company Marketing Communications

Greenwashing Practices in Company Marketing Communications

Hardcover

Series: Routledge Focus on Environment and Sustainability

Business GeneralMarketing

ISBN10: 1032902396
ISBN13: 9781032902395
Publisher: Routledge
Published: Sep 29 2025
Pages: 132
Weight: 0.70
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

Also from

Proszowska, Anita

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Marketing