• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Green Marketing: A Comprehensive Guide

Green Marketing: A Comprehensive Guide

Paperback

ManagementMarketing

ISBN13: 9798898811679
Publisher: Bentham Science Publishers
Published: Nov 21 2025
Pages: 116
Weight: 0.65
Height: 0.30 Width: 7.00 Depth: 10.00
Language: English
An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the book shows how businesses can avoid greenwashing, build trust, and leverage digital platforms to strengthen sustainability messaging. By linking theory with real-world application, it positions green marketing as an essential pillar of ethical and future-ready business practice.

Key Features:

-Traces the evolution and core principles of green marketing.

Also from

Majeed, Mohammed

Also in

Marketing