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A Global View on Intercultural Management: Challenges in a Globalized World
Paperback
Series: de Gruyter Studium
Publisher Price: $61.99
ISBN13: 9783110400625
Publisher: de Gruyter Oldenbourg
Published: Oct 27 2014
Pages: 360
Weight: 1.24
Height: 0.74 Width: 6.69 Depth: 9.61
Language: English
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
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